A Look Back At My Content Creator Journey So Far

Hey friends! Long time no *blog* post. I believe the last time I’ve ever published something here was in April, when I was still enrolled in a course where updating this website was mandatory. With that said, I wanted to break my 4 month long hiatus with a reflection on my journey as an aspiring content creator.

I may have mentioned in an earlier post here and on my Instagram that having some sort of platform or blog has been a long time dream of mine. I started my first blog on a free WordPress domain at 10, ran a lifestyle and aesthetics Instagram page at 11, and launched my first online business at 16.

However, imposter syndrome and self doubt would always get the best of me and I’d find myself deactivating or deserting an account, website, or venture I’ve built typically after a couple of months. As I’ve made my way throughout university and have done some more reflecting on the kind of life I want to create for myself, the desire of building a personal brand seemed to resonate deeply with me.

So, this past spring semester, when I was obliged to create a personal blog for my digital publishing class at school, Life With Ainah was born at the end of January 2023.

Upon its conception, I knew I wanted Life With Ainah to revolve around three main interests I have: wellness, lifestyle, and beauty. While I use this website to record and share longer-form content, I am more active on my Instagram and TikTok where I share shorter-form content on these three subject interests.

I knew that I wanted to see this personal brand I have created for myself grow, no matter how silly I felt for trying to become an “influencer” or “creator,” as cringe-inducing these terms can be. As cliché as it sounds, I knew that I wanted to build this personal brand because I simply love creating content and cultivating community with likeminded individuals.

So… here’s a look back at the past 7 months of building this brand, and some highlights I’ve had along the way.

In March, I was invited to shoot a campaign with one of my all time favourite women-owned brands, STIL Classics. I got to go into their studio and chat about what it means for me to be a woman in 2023 as well as share some of my favourite products from their brand. It was such a fun day, and after years of admiring their brand on social media, I still can’t believe I got to work with them in this capacity.

In April, I started landing my first gifted collaborations. To date, I am completely humbled and grateful to say that I have worked with 21 brands since then. It is so surreal to be receiving products from companies I love and getting to make content around them.

In May, I landed my first paid collaboration with a skincare brand that aligns deeply with my core values. I recently saw some of my content on their social media and it brought the biggest smile to my face.

Last month, I got to meet one of my online friends who is also a content creator and female entrepreneur. We got waffles downtown and it felt so surreal meeting someone in the industry I have looked up to for a while now.

And last but not least, last week, I made a trip down to the US to pick up some PR packages. It feels insane that I not only have had a number of packages come to my door, but that I now have a P.O. box in a different country!

I say all this not to brag, but just as a testimony that dreams do come true. I can’t believe that all of this has just happened in the past 7 months after years of wandering around in the digital space. I am so excited to see what the rest of the year has in store, and I truly hope to share more of my story in the content I share.

I truly believe everything I have received in my journey as a content creator has all been a gift from God. I truly want to use my platform in a way that spreads kindness, love, and joy and displays the gospel. I believe that this is just the start of what I have to offer here at Life With Ainah and I’m so excited to continue to share more content!

With care & joy,


Shopping Secondhand at Hunter & Hare

Early last month when I was in North Vancouver, I stumbled upon this women’s consignment store along the Lonsdale Quay area. Their items were adorable and I loved the aesthetic of the store in general. Although I didn’t purchase anything, I hope to come back again in the near future.

Check out the Reel I made about my visit!


A Little More About Me

It’s been about a month since I’ve started my content creation journey with this blog, my Instagram, and my TikTok all under my “Life With Ainah” brand.

With that said, I thought I’d take the time to share a bit more about myself. I posted this on Instagram a couple of days ago and wanted it to have a space on my website as well.

hi friend! i’m ainah. 👋🏼 by day, i’m a communications student, content manager, freelance designer, & aspiring content creator. 💻 but these are all labels and positions that anyone can associate with me on a surface level basis.

to dive a little deeper, i’m a follower of Jesus. i have and continue to struggle with anxiety and comparison — so having a platform to talk about beauty and intentional living doesn’t just run skin-deep around here.

more than just sharing my fave make-up products, i hope to bring light to how knowing my worth in Christ has brought me a confidence that no product could ever grant me. and more than journaling prompts and routines, i hope to share how the peace of Jesus has equipped me to live a wildly intentional life even when worry plagues me.

i also love coffee and cafes and the people in my life — so you’ll be bound to see some reels of places i visit, my memories, and recommendations here.

thanks for being here 🕊️ i’m always down to make new friends and connections here on instagram — so please feel free to reach out if you want to talk!”

With care & joy,


January Photo Dump

Over the last month, I decided to take photos of moments, places, and things that brought me joy. Whether it was my favourite skincare products, what I ordered at a sushi restaurant, or getting Korean BBQ with my friends – I am grateful to have documented the little moments of life that I can recall as memories when I look back on them in the future!

Recent Photos From My Camera Roll That Make Me Happy

Last week, I decided to challenge myself to post at least twice on my TikTok account for the next 2 weeks. My TikTok account is like an extension of this blog. While my content pillars (lifestyle, wellness, and beauty) remain the same on all my social media accounts, I upload mostly photo and video content on TikTok as opposed to the written content I put on this website.

Here is a link to a recent TikTok I made on some things that made me happy this past month. Some of the photos in the video include my favourite skincare/makeup products as well as some fun activities I was able to get up to!

Hope you enjoy it! 🙂

With care & joy,


Candle Review – Mala The Brand’s “Milk & Sugar” Candle

I’m convinced that candles are the perfect home accessory. They’re just one of those staple pieces that can really turn your house into a home and elevate the environment of any room. Though I don’t currently have a place to call my own, (Hello, inflation in Vancouver…) I pretty much always have a candle burning as I work and study in my room.

I gravitate towards candles that are made from non-toxic ingredients. I love that Mala The Brand uses “natural coconut and soy wax, wood wicks (for maximum cozy feels), lead-free cotton wicks and the highest quality blend of phthalate-free fragrance and essential oil,” as stated on their website.

Obsessed with pink and beige tones and vanilla scented anything, their Milk & Sugar candle caught my eye. After my boss told me that this was also her personal favourite candle, I felt that I had only more reason to ensure that I had one of my own.

I feel so grateful to have had this candle gifted to me by my boyfriend this year for Christmas. Halfway through the candle after burning it consistently, I feel ready to share my honest thoughts…

This is probably the best candle I’ve owned! From its neutral aesthetics, the soothing cackling that emits from its wood wick, and its dreamy vanilla and sweet cinnamon scent, I feel like my room always smells like cookies straight from the oven – and who would complain about that?

I’d rate this candle a solid 5/5 and would encourage you to support this Vancouver, female-owned candle business. On top of the incredibly quality of their candles, Mala The Brand also plants a tree with every purchase. I can’t wait to try out more amazing scents and candles from them!

With care & joy,


Skip to content